Free tools

Free SEO and AI search tools

35 tools we use on client work every week — from AI crawler and llms.txt checks to schema, sitemaps and SERP previews. Free, no sign-up, and most run entirely in your browser.

AI search

AI Agent Readiness Check

Score any URL on the signals AI crawlers and agents look for: robots, llms.txt, schema, rendering and more.

AI search

AI Crawler Opt-Out Checker

See which AI crawlers a site allows or blocks across robots.txt, llms.txt, ai.txt and meta tags.

AI search

llms.txt Checker

Validate any llms.txt file: title, sections, links, warnings and errors.

AI search

llms.txt Generator

Generate a clean llms.txt and llms-full.txt from your sitemap.

AI search

Query Fan-Out Generator

Map the sub-queries AI Mode and ChatGPT run behind a single prompt.

AI search

AI Instructions Page Generator

Build a canonical brand-facts page AI assistants can read and cite.

Technical SEO

Robots.txt Checker

Inspect user-agent groups, test URLs and see which bots are blocked.

Technical SEO

Robots.txt Generator

Create a robots.txt with rules for Googlebot, Bingbot and AI crawlers.

Technical SEO

XML Sitemap Generator

Turn a list of URLs into a valid, upload-ready sitemap.xml.

Technical SEO

Schema Markup Generator

Generate JSON-LD for Organization, LocalBusiness, FAQ, Article and Product.

Technical SEO

Hreflang Tag Generator

Build language and region tags for multi-market sites.

Technical SEO

Redirect Code Generator

301/302 rules for Apache, Nginx, WordPress and JavaScript, in bulk.

Technical SEO

Duplicate Content Deduplicator

Clean Screaming Frog near-duplicate exports and cluster similar URLs.

On-page & content

Meta Tag Generator

Title, description, Open Graph, Twitter and robots tags with live preview.

On-page & content

Meta Length Checker

Character and pixel-width checks for titles and descriptions, single or bulk.

On-page & content

Google SERP Preview

See how your title, URL and description render in Google results.

On-page & content

Open Graph Preview

Preview link cards for Facebook, X and LinkedIn and generate the tags.

On-page & content

Headline Analyzer

Score headlines on length, word balance, sentiment and power words.

On-page & content

Readability Score Calculator

Flesch-Kincaid, Gunning Fog and Coleman-Liau scores with fixes.

On-page & content

Word Counter

Words, characters, reading time and keyword density.

On-page & content

URL Slug Generator

Clean, SEO-friendly slugs from any text, single or bulk.

Links & crawl data

Internal Link Counter

Count and categorize internal vs. external links on any page.

Links & crawl data

Screaming Frog Inlinks Audit

Upload an inlinks CSV for a scored audit: orphans, chains, broken links.

Links & crawl data

Anchor Text Analyzer

Anchor distribution, link types and dofollow vs. nofollow split.

Links & crawl data

Bulk URL Opener

Open a list of URLs in new tabs with one click.

Analytics & ads

GSC Folder Traffic Comparison

Group Search Console exports by folder and compare clicks, CTR and position.

Analytics & ads

UTM Link Builder

Build GA4-ready campaign links with source, medium and campaign.

Analytics & ads

URL Generator

Generate clean URLs from page titles with protocol and slash options.

Analytics & ads

Google Ads Preview

Preview search ads with headlines, descriptions and sitelinks.

Analytics & ads

ROAS Calculator

ROAS, margin and break-even math for paid campaigns.

Utilities

JSON Formatter & Validator

Format, validate and minify JSON or JSON-LD.

Utilities

Diff Checker

Compare two versions of content side by side.

Utilities

Text Case Converter

Title Case, sentence case, camelCase, kebab-case and more.

Utilities

URL Prefix Remover

Filter a URL list by prefix for audits and migrations.

Utilities

Privacy Policy Generator

A starting-point privacy policy with CCPA and GDPR sections.

Free audit

See where you rank — on Google and in AI answers.

Send us your site and we'll come back with a prioritized audit: technical issues, content gaps, local visibility, and how ChatGPT, Perplexity and Google AI Overviews describe your brand today. No cost, no obligation.