Case studies

Results from US companies in hard categories

Tax engineering. Healthcare AI. Machine-learning infrastructure. These are markets where generic content doesn't rank and one new customer is worth a lot. Here's what changed when search became a real channel.

340xCSSI organic traffic growth in 18 months
18.7xRapidClaims organic traffic growth in 24 months
45%of Akridata's keywords in Google's top 3

Trusted by US teamsin healthcare AI, fintech, AI/ML and B2B software

RapidClaims logoAkridata logoViewTrade logoGaia Dynamics logo
CSSITax engineering · B2B
340x
organic traffic growth in 18 months

A US cost-segregation firm with 9 organic visits a month. We rebuilt the site architecture around cost segregation, depreciation and R&D tax-credit silos, then published the explainers CPAs and property owners actually search for.

9 → 3,065monthly organic visits
$364Kmonthly traffic value
Healthcare AI
18.7x
organic traffic growth in 24 months

An AI medical-coding and claims platform starting at DR 15. We built a clinically precise ICD-10 resource hub that now ranks for high-volume diagnosis-code searches revenue-cycle teams run every day.

“Healthcare content has to be clinically precise, not just keyword-optimized.”
292 → 5,460monthly organic visits
$669Kmonthly traffic value
AI / ML infrastructure
45%
of ranking keywords in Google's top 3

A computer-vision data platform competing with Towards Data Science and university research pages. We out-depthed them: topic clusters and visual explainers that made Akridata the definitive answer for core ML concepts.

“They built us into the go-to technical resource that ML engineers actually bookmark and share.”
DR 53domain rating
5xpeak traffic growth
CSSI · Tax engineering

From 9 visits a month to page one for cost segregation

Cost Segregation Services Inc (CSSI) helps US commercial property owners accelerate depreciation through cost segregation studies and R&D tax credits. When we started, the site drew 9 organic visits a month. Eighteen months later it drew 3,065 — a 340x increase worth an estimated $364K a month in equivalent ad spend.

The challenge. A niche, high-value B2B market where a single study can save a client hundreds of thousands of dollars, but where the searches are technical ("accelerated depreciation", "cost segregation study cost") and established firms owned the results.

What we did. Rebuilt the site architecture into cost segregation, depreciation and tax-credit silos; published an educational library for property owners, CPAs and real-estate investors; and targeted long-tail tax terminology with strong commercial intent.

  • Site architecture redesign around service silos
  • Educational content ecosystem for CPAs and investors
  • Long-tail commercial-intent keyword targeting
  • Organic is now the firm's leading source of qualified leads
RapidClaims · Healthcare AI

An ICD-10 resource hub that compounds every month

RapidClaims automates medical coding and claims workflows for US healthcare providers. Starting from Domain Rating 15 and near-zero visibility, organic traffic grew from 292 to 5,460 monthly visits over 24 months — 18.7x — with an estimated $669K a month in traffic value.

The challenge. Healthcare is a YMYL category: every page has to be clinically accurate and written in the language coders and revenue-cycle managers use, and established health-IT vendors owned every meaningful keyword.

What we did. Built topic clusters around high-volume diagnosis codes, connected clinical coding content to business outcomes like denial rates and coder productivity, and earned links from medical and health-IT publications.

  • ICD-10 code hub targeting high-volume diagnosis searches
  • Clinically precise content reviewed for accuracy
  • Healthcare-industry link acquisition
  • Slow start, clear inflection, then compounding growth
Akridata · AI / ML infrastructure

Owning the answers ML engineers search for

Akridata is a data platform for computer-vision and deep-learning teams. Instead of chasing volume, we built depth: 45% of Akridata's ranking keywords now sit in Google's top 3, at Domain Rating 53, with traffic peaking at 5x the starting point before settling at the category's natural search volume.

The challenge. Competing with Towards Data Science, Medium and university research pages for technical AI/ML concepts — an audience that ignores surface-level content.

What we did. Comprehensive topic clusters around computer vision and deep-learning concepts, visual explainers for complex math, and internal linking that connects educational content to product use cases.

  • Technical topic clusters written for practitioners
  • Visual explainers and diagrams
  • Internal links from education to product
  • Top-3 rankings for core concepts in the category
The pattern

What these results have in common

None of them came from tricks. They came from expert content, clean architecture and patience.

Depth beats volume

In technical categories, the most complete and accurate answer wins — for Google and for the AI engines that summarize it.

Architecture first

Clear silos and internal links told Google exactly what each site was an authority on.

Compounding takes time

Every engagement had a slow start and a clear inflection point. The growth after it is what makes SEO the cheapest channel.

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