SEO and AEO guides for US businesses
Plain-English playbooks for ranking on Google, winning the map pack and getting recommended by ChatGPT, Perplexity and Google AI Overviews. Written by the team that does this work for clients every day.
Rank on Google
How to choose an SEO agency
A plain-English buyer's guide for US businesses: what to look for, what to avoid, and the questions that separate a real SEO partner from a sales pitch.
How much does SEO cost in the US?
Typical market ranges for every SEO pricing model, what pushes the price up or down, and a simple way to work out what your business should spend.
SEO for small businesses: a practical guide
What a US small business owner can do this quarter to get found on Google, what to handle yourself, and when it's worth paying for help.
The technical SEO checklist for 2026
Every check that decides whether search engines and AI crawlers can find, render and trust your pages, with free tools to run most of them.
Schema markup for US businesses: what to add and what to skip
Which structured data types still earn rich results, which only help machines understand you, and how to avoid the mistakes that get markup ignored.
Win local search
Local SEO guide: how to rank in Google's map pack
A practical playbook for US businesses that want more calls, direction requests and bookings from Google Maps, the local pack and AI assistants.
Google Business Profile optimization: a step-by-step checklist
Every field that matters in your Business Profile, in the order to tackle it, with the rules that keep US businesses out of suspension.
Show up in AI answers
What is answer engine optimization (AEO)?
AEO is the work of becoming the source AI assistants quote and the business they recommend. Here is how answer engines pick sources, how AEO differs from SEO and GEO, and how to measure it.
How to get your business recommended by ChatGPT
ChatGPT recommends businesses it can find, verify and see described well elsewhere on the web. Here is how it chooses, what to fix on your site and a 60-day plan to get into its answers.
How to rank in Google AI Overviews and AI Mode
Google says there is no secret formula for its AI features, and it means it. Here is what earns citations, how query fan-out changes your keyword plan, and how to measure the results.
Generative engine optimization (GEO): the complete guide
GEO is the work of shaping how AI systems select, quote and describe your brand. Here is what the original research found, which tactics hold up, and how to audit your own generative visibility.
llms.txt explained: should your business have one?
An honest look at the llms.txt proposal: what it is, what it isn't, where it helps, and how to write one well if you decide it's worth the hour.
See where you rank — on Google and in AI answers.
Send us your site and we'll come back with a prioritized audit: technical issues, content gaps, local visibility, and how ChatGPT, Perplexity and Google AI Overviews describe your brand today. No cost, no obligation.