CompleteRanking
Free tool · Analytics & ads

ROAS Calculator

Measure your ad performance instantly. Calculate Return on Ad Spend, profit margins, break-even points — and reverse-engineer the numbers you need to hit your targets.

FreeNo sign-upPrivateRuns in your browser

Calculate Your ROAS

Total revenue generated from your ad campaigns
Total amount spent on advertising
Percentage of revenue that goes to product/service costs
Shipping, fulfilment, overhead, etc.
Your desired ROAS for comparison

Reverse ROAS Calculator

The ROAS you want to achieve
Your planned or current ad spend

ROAS Results

Enter your revenue and ad spend to see your ROAS analysis.

How It Works

How to Use This Tool

1

Enter Revenue & Ad Spend

Input the total revenue generated from your ad campaigns and the total amount you spent on advertising to get instant ROAS calculations.

2

Toggle Advanced Mode

Enable advanced mode to factor in cost of goods sold, other expenses and set a target ROAS for a complete profitability picture.

3

Plan With Reverse Calculator

Use the reverse tab to work backwards — find the revenue you need from a given budget, or the maximum you can spend to hit your target ROAS.

Industry Data

ROAS Benchmarks by Industry

What counts as a "good" ROAS varies significantly by industry, business model and margins. Here are typical benchmarks to help you gauge your performance.

Industry Average ROAS Notes
E-commerce (General) 4.0x Varies widely by product margin and AOV
Fashion & Apparel 3.5x Higher return rates can erode true ROAS
SaaS / Software 5.0x+ High LTV makes even lower initial ROAS profitable
Lead Generation 5.0x Depends on close rate and average deal size
Real Estate 8.0x+ High transaction values drive strong ROAS
Healthcare 3.0x Regulated spend and longer decision cycles
Travel & Hospitality 6.0x Seasonal fluctuations impact benchmarks
Education 4.5x Strong LTV in subscription/course models
Pro tip: A ROAS of 4x means you earn $4 for every $1 spent on ads. But ROAS alone doesn't tell the full story — always factor in COGS, overhead and customer lifetime value. Use the advanced mode above to get a clearer profitability picture.
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